A Media Allocation Model for Psychological Operations.
This thesis demonstrates the formulation and use of a "goal programming" model in optimizing the allocation of media for psychological operations. The parallels between advertising and psychological operations are outlined; particularly, those in connection with defining a product, sp...
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| Language: | en_US |
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Monterey, California. Naval Postgraduate School
2012
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| Online Access: | http://hdl.handle.net/10945/12645 |