Public relations effect on organization performance : the U.S. Coast Guard.
United States Coast Guard archival data covering two years was analyzed to determine if public relations efforts were affecting Coast Guard organization output. Quantitative measures of organization output and public relations effort were formulated. Public relations scores were combined to form an...
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| Language: | en_US |
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Monterey, California. Naval Postgraduate School
2012
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| Online Access: | http://hdl.handle.net/10945/21007 |