Advertising expenditures : a game of strategy.
Approved for public release, distribution unlimited === The paper considers the problem of optimally allocating advertising funds from a game theory point of view. Two basic models are presented and then expanded upon. These models are simply structured having originated from work done on the Colone...
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| Language: | en_US |
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Monterey, California. Naval Postgraduate School
2014
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| Online Access: | http://hdl.handle.net/10945/40132 |