Reklama a děti: ke kritické gramotnosti dětí na ZŠ
This work deals with the commercial communication, mainly its relation to audience of children. It investigates how Czech school children are able to perceive, receive, and evaluate the communitation with advertisements. The introductory section on the features of the advertisement consists of its d...
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| Format: | Dissertation |
| Language: | Czech |
| Published: |
2007
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| Online Access: | http://www.nusl.cz/ntk/nusl-270908 |