Marketingový koncept sportovní organizace - Českého svazu hokejbalu

Title: Objective: Methods: Result: Keywords: Marketing concept of Sport Federation - Czech Street Hockey Federation Management and marketing analysis of sports federation, in this case of Czech Street Hockey Federation, and its improvement suggestion. Selected methods used for research are descripti...

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Bibliographic Details
Main Author: Zahálka, Aleš
Other Authors: Šíma, Jan
Format: Dissertation
Language:Czech
Published: 2008
Online Access:http://www.nusl.cz/ntk/nusl-272726