Marketingový plán firmy Eurocat, s.r.o. pro zavedení produktu Gelmodel Premioum na sportovní trh

The marketing plan of a company Eurocat, s.r.o. for implementation of product Gelmodel Premium to sports market Abstarct: The thesis is focused on marketing plan for implementation of product Gelmodel Premium to sports market. Theoretical part defines basic terms - marketing or marketing plan and de...

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Bibliographic Details
Main Author: Knotková, Kristýna
Other Authors: Čáslavová, Eva
Format: Dissertation
Language:Czech
Published: 2009
Online Access:http://www.nusl.cz/ntk/nusl-277818