Srovnávací, klamavá a skrytá reklama
RESUME This thesis deals with the Czech, French and EU regulation of the Misleading, Comparative and Hidden advertisement. I described imperfection and non-consistency of the Czech regulation. The Czech regulation of the Misleading, Comparative and Hidden advertisement is to the great extent result...
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| Format: | Doctoral Thesis |
| Language: | Czech |
| Published: |
2010
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| Online Access: | http://www.nusl.cz/ntk/nusl-279164 |