Potenciál sociálních sítí pro marketing a jeho efektivita v tomto virtuálním prostředí
This diploma thesis focuses on communication phenomenon of social networks and particular attention devotes to community portal Facebook. Facebook is considered to be a new cultural environment which is perceived by its members as an important part of their life. The thesis discloses principles of F...
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| Format: | Dissertation |
| Language: | Czech |
| Published: |
2010
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| Online Access: | http://www.nusl.cz/ntk/nusl-284940 |