Tištěná média jako zprostředkovatel vlivu PR
Based on media theories, marketing and sociology studies, this master's thesis aims to prove that Public Relations affect the press and the same influences might be revealed in a variety of media addressing different target groups. The theoretical part focuses on some of the theories of media e...
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| Format: | Dissertation |
| Language: | Czech |
| Published: |
2007
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| Online Access: | http://www.nusl.cz/ntk/nusl-289112 |