Projekt managementu a marketingu sportovní akce na příkladu Coca-cola školského poháru na léta 2009-2011

- Title: Project of management and marketing of event Coca-cola School Cup in time period 2009-2011 Work goal: Methods: Annotation: Results: Keywords: Analysis ofmarketing and management of event Coca-cola School Cup and advices of innovation for this event. Descriptive analysis, Interview with expe...

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Bibliographic Details
Main Author: Jeřábek, Petr
Other Authors: Čáslavová, Eva
Format: Dissertation
Language:Czech
Published: 2008
Online Access:http://www.nusl.cz/ntk/nusl-290701