Metody shlukové analýzy a jejich aplikace v marketingu

In this work we study algorithms for cluster analysis and their application to the real data. In the beginning, the various types of data are presented. We define dissimilarity measures for each type of data and for clusters to be able to do the clustering and evaluate the separation quantitatively....

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Bibliographic Details
Main Author: Dvořák, Marek
Other Authors: Prášková, Zuzana
Format: Dissertation
Language:Czech
Published: 2008
Online Access:http://www.nusl.cz/ntk/nusl-291008