Marketingová komunikace Mezinárodního horolezeckého filmového festivalu (MHFF)
Title: Marketing communication of the International Mountaineering Film Festival (IMFF) Objectives: The main objective of this thesis is to propose new methods in particular parts of the marketing communication mix which could be more efficient and effective for the International Mountaineering Film...
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| Format: | Dissertation |
| Language: | Czech |
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2012
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| Online Access: | http://www.nusl.cz/ntk/nusl-308264 |