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Challenges in Promotional Texts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television and internet advertisements. The thesis will examine what approaches are used in marketing campaigns to challenge to...

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Bibliographic Details
Main Author: Wolfová, Michaela
Other Authors: Janovec, Ladislav
Format: Dissertation
Language:Czech
Published: 2013
Online Access:http://www.nusl.cz/ntk/nusl-328864