Apely v reklamních textech
Challenges in Promotional Texts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television and internet advertisements. The thesis will examine what approaches are used in marketing campaigns to challenge to...
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Format: | Dissertation |
Language: | Czech |
Published: |
2013
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Online Access: | http://www.nusl.cz/ntk/nusl-328864 |