Apely v reklamních textech
Challenges in Promotional Texts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television and internet advertisements. The thesis will examine what approaches are used in marketing campaigns to challenge to...
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| Format: | Dissertation |
| Language: | Czech |
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2013
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| Online Access: | http://www.nusl.cz/ntk/nusl-328864 |
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ndltd-nusl.cz-oai-invenio.nusl.cz-328864 |
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ndltd-nusl.cz-oai-invenio.nusl.cz-3288642017-06-28T04:18:38Z Apely v reklamních textech Challenges in Promotional Texts Wolfová, Michaela Janovec, Ladislav Holanová, Radka Challenges in Promotional Texts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television and internet advertisements. The thesis will examine what approaches are used in marketing campaigns to challenge to the recipient's emotions as well as what social values are used for the challenges to be effective. There search will be based especially on stylistic and content analysis. 2013 info:eu-repo/semantics/masterThesis http://www.nusl.cz/ntk/nusl-328864 cze info:eu-repo/semantics/restrictedAccess |
| collection |
NDLTD |
| language |
Czech |
| format |
Dissertation |
| sources |
NDLTD |
| description |
Challenges in Promotional Texts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television and internet advertisements. The thesis will examine what approaches are used in marketing campaigns to challenge to the recipient's emotions as well as what social values are used for the challenges to be effective. There search will be based especially on stylistic and content analysis. |
| author2 |
Janovec, Ladislav |
| author_facet |
Janovec, Ladislav Wolfová, Michaela |
| author |
Wolfová, Michaela |
| spellingShingle |
Wolfová, Michaela Apely v reklamních textech |
| author_sort |
Wolfová, Michaela |
| title |
Apely v reklamních textech |
| title_short |
Apely v reklamních textech |
| title_full |
Apely v reklamních textech |
| title_fullStr |
Apely v reklamních textech |
| title_full_unstemmed |
Apely v reklamních textech |
| title_sort |
apely v reklamních textech |
| publishDate |
2013 |
| url |
http://www.nusl.cz/ntk/nusl-328864 |
| work_keys_str_mv |
AT wolfovamichaela apelyvreklamnichtextech AT wolfovamichaela challengesinpromotionaltexts |
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1718475311944826880 |