Marketingový mix sportovně, kulturně-hudební akce: Slavnosti pravého a levého břehu Vltavy
Title: Marketing mix of musical,culture and sports event: Celebration of the right and left coast of the Vltava. Objectives: The aim of this thesis is to evaluate and organize cultural and sports event with the annual tradition to describe the processes associated with planning and implementation of...
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| Format: | Dissertation |
| Language: | Czech |
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2014
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| Online Access: | http://www.nusl.cz/ntk/nusl-329950 |