Lexikální kreativita v inzerátech a v reklamě

The diploma thesis explores lexical phenomena occurring in the language of French advertising texts published in selected French periodicals. It is divided into a theoretical and a practical section.

Bibliographic Details
Main Author: PAUZEROVÁ, Veronika
Format: Dissertation
Language:Czech
Published: 2007
Online Access:http://www.nusl.cz/ntk/nusl-43166