Budování image značky s využitím audiovize
Product placement is a new phenomenon in marketing communication. It became an importatnt part of many marketing campaigns even of well known brands. There are only few theoretical sources and literature considering product placement. This work analyses product placement and its principles. It defi...
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| Format: | Dissertation |
| Language: | Czech |
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Akademie múzických umění v Praze. Filmová a televizní fakulta AMU. Knihovna
2007
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| Online Access: | http://www.nusl.cz/ntk/nusl-78609 |