Marketingová komunikace v kinodistribuci
This thesis should describe the particular fields of the movie marketing communication and their usage during the theatrical distribution cycle. This thesis should also draw the attention to the general context of the theatrical distribution marketing and specialities that can occur within this fie...
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| Format: | Dissertation |
| Language: | Czech |
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Akademie múzických umění v Praze. Filmová a televizní fakulta AMU. Knihovna
2010
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| Online Access: | http://www.nusl.cz/ntk/nusl-97111 |