Customer perceived value of emerging technology-intensive business service
Abstract This study explores customer perceived value in the context of emerging technology-intensive business service, in particular a mobile advertising service that is at the application phase of development. The purpose of the study is to conceptualise customer perceived value as a multidimens...
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| Format: | Doctoral Thesis |
| Language: | English |
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University of Oulu
2010
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| Online Access: | http://urn.fi/urn:isbn:9789514261817 http://nbn-resolving.de/urn:isbn:9789514261817 |