Mobile marketing communications in consumer markets
Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile marketing phenomenon. While numerous studies have yielded important insights into this topic, the existing mobile marketing literature appears to be inconsistent and somewhat fragmented. With the help...
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| Format: | Doctoral Thesis |
| Language: | English |
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University of Oulu
2008
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| Online Access: | http://urn.fi/urn:isbn:9789514288159 http://nbn-resolving.de/urn:isbn:9789514288159 |