The contextual nature of launching industrial new products
Abstract The purpose of this study is to understand the contextual nature of launching industrial new products. Therefore, the launch drivers, challenges, and launch processes are examined here in two remarkably different industrial contexts. The importance of the launch for new product success has...
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| Format: | Doctoral Thesis |
| Language: | English |
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Oulun yliopisto
2013
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| Online Access: | http://urn.fi/urn:isbn:9789526202419 http://nbn-resolving.de/urn:isbn:9789526202419 |