Rapid productisation process:managing an unexpected product increment
Abstract The purpose of this study is to develop a process of rapid productisation in a B2B sales situation to manage an unexpected product increment. Earlier research has identified a change in how companies develop new products. Developing products by utilising radical innovation has declined, an...
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| Format: | Doctoral Thesis |
| Language: | English |
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Oulun yliopisto
2014
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| Online Access: | http://urn.fi/urn:isbn:9789526204925 http://nbn-resolving.de/urn:isbn:9789526204925 |