Cross-functional conflicts in new product launches in the food industry
Abstract This study explores the cross-functional conflicts in new product launches in the context of food industry, with particular focus to fast moving consumer goods setting. The purpose of this study is to develop an empirically grounded model of cross-functional conflicts in new product launche...
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| Format: | Doctoral Thesis |
| Language: | English |
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Oulun yliopisto
2014
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| Online Access: | http://urn.fi/urn:isbn:9789526206455 http://nbn-resolving.de/urn:isbn:9789526206455 |