Product management perspectives on stakeholder and business opportunity analyses in the front-end of product creation
Abstract Products have a significant and multidimensional role in business, whereas product management as a scientific field is still in its emergence. However, long industrial tradition positions product management as a holistic and complete business management of products at different levels thr...
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| Format: | Doctoral Thesis |
| Language: | English |
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Oulun yliopisto
2016
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| Online Access: | http://urn.fi/urn:isbn:9789526212968 http://nbn-resolving.de/urn:isbn:9789526212968 |