Firms’ resource allocation between R&D and marketing in their international expansion:a functional level analysis
Abstract For a small and medium size firm (SME), expansion into new foreign markets is a remarkable milestone, requiring specific resources and capabilities. The purpose of this study is to explore how management in internationalizing small and medium-size firms allocate their limited resources bet...
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| Format: | Doctoral Thesis |
| Language: | English |
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Oulun yliopisto
2017
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| Online Access: | http://urn.fi/urn:isbn:9789526216997 http://nbn-resolving.de/urn:isbn:9789526216997 |