Perspectives on humor in recruitment advertising on the Internet
Abstract This study explores the phenomenon of humor in advertising in the context of recruitment advertising and answers the research question: How can humor in recruitment advertising on the Internet be approached from communication perspectives? The study is positioned on humor in advertising li...
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| Format: | Doctoral Thesis |
| Language: | English |
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Oulun yliopisto
2018
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| Online Access: | http://urn.fi/urn:isbn:9789526218397 http://nbn-resolving.de/urn:isbn:9789526218397 |