WWW visibility in marketing

Abstract. Social media is a vital channel for marketers nowadays. Customers are more empowered today than ever before and the Internet is accelerating the trend toward greater customer empowerment. In few years Web 2.0 has become a highly important media and it has changed the Web into platform wher...

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Bibliographic Details
Main Author: Ollila, T. (Timo)
Format: Dissertation
Language:English
Published: University of Oulu 2012
Online Access:http://jultika.oulu.fi/Record/nbnfioulu-201302121033