WWW visibility in marketing
Abstract. Social media is a vital channel for marketers nowadays. Customers are more empowered today than ever before and the Internet is accelerating the trend toward greater customer empowerment. In few years Web 2.0 has become a highly important media and it has changed the Web into platform wher...
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Format: | Dissertation |
Language: | English |
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University of Oulu
2012
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Online Access: | http://jultika.oulu.fi/Record/nbnfioulu-201302121033 |