Effectiveness of mobile in-game banner advertising
The aim of this research is to find out the effectiveness of banner advertising in mobile games. The matter has been approached by examining the attitudes consumers have towards mobile in-game banner advertising (IGBA) and the intention they have to click on these advertisements. The existing litera...
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| Format: | Dissertation |
| Language: | English |
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University of Oulu
2013
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| Online Access: | http://urn.fi/URN:NBN:fi:oulu-201302281063 http://nbn-resolving.de/urn:nbn:fi:oulu-201302281063 |