Gaining competitive advantage through quality of services in financial industry
This study views broadly the concept of competitive advantage by exploring it from different angles. Approaches on competitive advantage are made from management, marketing and service quality literature. By exploring the subject widely, this study adds insight to competitive advantage literature an...
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| Format: | Dissertation |
| Language: | English |
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University of Oulu
2013
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| Online Access: | http://urn.fi/URN:NBN:fi:oulu-201306061522 http://nbn-resolving.de/urn:nbn:fi:oulu-201306061522 |