Role of sales and marketing in the changing world of energy distribution:a case study of local Finnish energy firm

Master’s thesis work was selected together with University of Oulu and author of this thesis, where the goal was to highlight the role and contribution of sales and marketing functions in disruptive energy business context. The healthy relationship of sales and marketing may guarantee a sustainable...

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Bibliographic Details
Main Author: Sherwani, H. (Hassan)
Format: Dissertation
Language:English
Published: University of Oulu 2014
Subjects:
Online Access:http://urn.fi/URN:NBN:fi:oulu-201401211055
http://nbn-resolving.de/urn:nbn:fi:oulu-201401211055