Exploring the factors affecting online consumer behavior in China:case: Taobao
With the development of electronic commerce, the number of online consumers increase a lot. Consumers are willing to purchase products online since it has great advantages such as saving time, creating convenience and offering more choices. As the biggest and most innovative retail e-commerce market...
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| Format: | Dissertation |
| Language: | English |
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University of Oulu
2018
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| Online Access: | http://urn.fi/URN:NBN:fi:oulu-201811093003 http://nbn-resolving.de/urn:nbn:fi:oulu-201811093003 |