What and how do companies benefit from social media?:a review of seven company case studies
Abstract. Social Media (SM) has turned into our daily life in the information society. People are showing an increasing tendency to build and nurture their online social relationship on SM platforms. Organizational SM has become an important research area for both scholars and practitioners who are...
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| Format: | Dissertation |
| Language: | English |
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University of Oulu
2019
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| Online Access: | http://jultika.oulu.fi/Record/nbnfioulu-201909192902 |