A comparison of marketing techniques of women's and men's NCAA Division I basketball
The purpose of this study was to determine the marketing techniques perceived to effectively promote attendance at women's and men's NCAA Division I basketball events. Further, efforts were made to determine whether there were any differences in the marketing techniques perceived to be eff...
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| Format: | Others |
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Scholarly Commons
1999
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| Online Access: | https://scholarlycommons.pacific.edu/uop_etds/521 https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=1520&context=uop_etds |