Making public relations personal : an exploratory study of the implications of palanca and guanxi on international public relations
Largely developed as a professional occupation in the United States throughout the 20111 century, public relations now faces several changes and challenges as more American organizations venture onto the international landscape during the 21 st century. This study examined the evolution of public re...
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| Format: | Others |
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Scholarly Commons
2003
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| Online Access: | https://scholarlycommons.pacific.edu/uop_etds/582 https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=1581&context=uop_etds |