Culture and crisis communication : the use of intercultural communication in public relations crisis management planning
This study set out to explore how multinational corporations incorporated the issue of culture into the planning process for crisis management. The research used a case study method with unstructured interviews conducted via email, phone and in person, and focused on the U.S. and Japan. Four of the...
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| Format: | Others |
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Scholarly Commons
2011
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| Online Access: | https://scholarlycommons.pacific.edu/uop_etds/787 https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=1786&context=uop_etds |