The portrayal of men's and women's occupational roles and the settings of the portrayals in magazine advertisements from 1958-1988

This study investigated the portrayal of men's and women's occupational roles and settings in magazine advertising from 1958-1988. A review of the literature revealed there was a need to update investigations focusing on women's working/nonworking roles. Moreover, there was a gap in...

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Bibliographic Details
Main Author: Velazquez, Juan Carlos
Format: Others
Published: Scholarly Commons 1984
Subjects:
Online Access:https://scholarlycommons.pacific.edu/uop_etds/2104
https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=3103&context=uop_etds