AN EXPLORATORY STUDY OF MEXICAN AMERICAN PERCEPTIONS OF THE AMERICAN AUTOMOBILE ASSOCIATION
The goal of this study was to better understand the needs of the Mexican American community in relation to the services offered and what their perception was of the American Automobile Association (AAA). At the time of the study, the AAA membership rate for the Hispanic/Latino community was 5% (Ame...
Main Author: | |
---|---|
Format: | Others |
Published: |
Scholarly Commons
2018
|
Subjects: | |
Online Access: | https://scholarlycommons.pacific.edu/uop_etds/3132 https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=4131&context=uop_etds |