AN EXPLORATORY STUDY OF MEXICAN AMERICAN PERCEPTIONS OF THE AMERICAN AUTOMOBILE ASSOCIATION

AN EXPLORATORY STUDY OF MEXICAN AMERICAN PERCEPTIONS OF THE AMERICAN AUTOMOBILE ASSOCIATION

The goal of this study was to better understand the needs of the Mexican American community in relation to the services offered and what their perception was of the American Automobile Association (AAA). At the time of the study, the AAA membership rate for the Hispanic/Latino community was 5% (Ame...

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Bibliographic Details
Main Author: Prevost-Mullane, Manon
Format: Others
Published: Scholarly Commons 2018
Subjects:
American Automobile Association
Diversity
Intercultural marketing
Intercultural relations
Mexican American
Organizational behavior
Latin American studies
Communication
Marketing
International and Area Studies
Online Access:https://scholarlycommons.pacific.edu/uop_etds/3132
https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=4131&context=uop_etds

Internet

https://scholarlycommons.pacific.edu/uop_etds/3132
https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=4131&context=uop_etds

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