Salesforce Involvement in New Product Predevelopment Activities of High Technology Firms
The strongest correlate of new product success is understanding of market requirements early in the new product development (NPD) process. This is true in high technology environments where rapid change and chaotic market conditions prevail. Although a firm's salesforce is viewed as one of many...
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| Format: | Others |
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PDXScholar
1996
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| Online Access: | https://pdxscholar.library.pdx.edu/open_access_etds/1153 https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=2152&context=open_access_etds |