Sound Effects: Age, Gender, and Sound Symbolism in American English
This mixed-method study investigated the correlation of sound symbolic associations with age and gender by analyzing data from a national survey of 292 American English speakers. Subjects used 10 semantic differential scales to rate six artificial brand names that targeted five phonemes. Subjects al...
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| Format: | Others |
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PDXScholar
2015
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| Online Access: | https://pdxscholar.library.pdx.edu/open_access_etds/2304 https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=3306&context=open_access_etds |