Advertising in restrooms
There is a common belief that the special situation one encounters in restrooms is likely to evoke negative associations between the setting and a potential product, and that these presumed associations make advertising in restrooms incompatible with the objectives of advertisers. This general propo...
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| Format: | Others |
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PDXScholar
1988
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| Online Access: | https://pdxscholar.library.pdx.edu/open_access_etds/3803 https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=4812&context=open_access_etds |