[en] ANALYSIS OF THE EFFECT OF THE USE OF FINANCIAL-MARKET DATA VERSUS FINANCIAL-ACCOUNTING DATA IN THE EVALUATION OF THE IMPACT OF THE COMPETITIVE STRATEGIES IN THE PERFORMANCE OF THE STRATEGICAL GROUPS IN THE BRAZILIAN BANKING INDUSTRY

[en] ANALYSIS OF THE EFFECT OF THE USE OF FINANCIAL-MARKET DATA VERSUS FINANCIAL-ACCOUNTING DATA IN THE EVALUATION OF THE IMPACT OF THE COMPETITIVE STRATEGIES IN THE PERFORMANCE OF THE STRATEGICAL GROUPS IN THE BRAZILIAN BANKING INDUSTRY

[pt] A proposta deste estudo foi identificar a associação entre os diversos grupos estratégicos do segmento bancário brasileiro, segundo a tipologia de Porter (1980), e seus respectivos desempenhos econômico-financeiros utilizando, para mensuração dessa performance, tanto constructos elaborados com...

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Bibliographic Details
Main Author: RODRIGO DONATO DE AQUINO
Other Authors: JORGE FERREIRA DA SILVA
Language:pt
Published: MAXWELL 2012
Subjects:
[pt] INDUSTRIA
[en] INDUSTRY
[pt] GRUPOS ESTRATEGICOS
[en] STRATEGIC GROUPS
[pt] TIPOLOGIAS ESTRATEGICAS
[en] STRATEGIC TYPOLOGIES
Online Access:https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=19366@1
https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=19366@2
http://doi.org/10.17771/PUCRio.acad.19366

Internet

https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=19366@1
https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=19366@2
http://doi.org/10.17771/PUCRio.acad.19366

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