Too Many Theories Or Too Many Skills? The Perceived Impact Of Theoretical Knowledge Of Mass Communication Among Journalists And Public Relations Practitioners

Too Many Theories Or Too Many Skills? The Perceived Impact Of Theoretical Knowledge Of Mass Communication Among Journalists And Public Relations Practitioners

A national mail survey of 117 journalists and 127 PR practitioners in 2008 shows that a majority of journalists and PR practitioners are familiar with at least one mass communication theory; a majority perceive that at least one mass communication theory influences their work; a majority think it is...

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Bibliographic Details
Main Author: Li, Ying
Format: Others
Published: OpenSIUC 2009
Subjects:
journalism
journalism education
journalist
mass communication theory
public relations
public relations practitioner
Online Access:https://opensiuc.lib.siu.edu/dissertations/50
https://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=1050&context=dissertations

Internet

https://opensiuc.lib.siu.edu/dissertations/50
https://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=1050&context=dissertations

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