Campaigning for Real Beauty or Reinforcing Social Norms? An Analysis of the Correlation of the Dove Campaign for Real Beauty and Advertisements in Fashion Magazines
Since 2004, the Dove personal care product brand has received much praise for widening the definition and discussion of beauty through the use of nontraditional models in its Campaign for Real Beauty advertisements. This study examined the content of the Campaign for Real Beauty ads and the content...
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| Format: | Others |
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OpenSIUC
2010
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| Online Access: | https://opensiuc.lib.siu.edu/dissertations/241 https://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=1241&context=dissertations |