BOTTLED FANTASIES: COLLEGE STUDENTS' INTERPRETATIONS OF ALCOHOL ADVERTISING AND ITS EFFECTS
This dissertation deals with the impact of alcohol advertising, which associates drinking alcohol with many desires and values psychologically appealing to young people. As traditional research on alcohol advertising's impact focused on a direct link between exposure and alcohol consumption, th...
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OpenSIUC
2008
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| Online Access: | https://opensiuc.lib.siu.edu/dissertations/265 https://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=1265&context=dissertations |