UTILIZING THE THEORY OF PLANNED BEHAVIOR TO UNDERSTAND CONSUMERISM: THE USE OF TWITTER FOR CONSUMERISM BETWEEN SAUDI AND AMERICAN CONSUMERS

The history of consumerism shows that consumer movements in developed countries with capitalist economies in general, and in the United States in particular, have had great success in helping customers get safer products (car seat belts), more information (product labels), and better market regulati...

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Bibliographic Details
Main Author: Althawadi, Othman M.
Format: Others
Published: OpenSIUC 2014
Subjects:
Online Access:https://opensiuc.lib.siu.edu/dissertations/793
https://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=1796&context=dissertations