Examination of Choice Overload During Stimulus Preference Assessments
Choice overload is characterized by individuals experiencing a decrease in preference strength and satisfaction (Chemey, 2003) in conjunction with increases in disappointment and regret regarding a chosen option (Schwartz, 2000). Choice overload has been examined in a variety of situations, however...
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| Format: | Others |
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OpenSIUC
2012
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| Online Access: | https://opensiuc.lib.siu.edu/theses/788 https://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=1796&context=theses |