Generational Perceptions of Beef Credence Labels in the United States

Generational Perceptions of Beef Credence Labels in the United States

A cross-sectional design was utilized to analyze data from 762 U.S. beef consumers surveyed in May 2015. The objective of the survey was to obtain an understanding of how consumers in the Millennial, X, and Boom Generations value beef credence labels with regard to level of importance and willingnes...

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Bibliographic Details
Main Author: Upah, Kelsey Marie
Format: Others
Published: OpenSIUC 2016
Subjects:
Beef
Credence attribute
Generation
Labeling
Millennial
United States
Online Access:https://opensiuc.lib.siu.edu/theses/1940
https://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=2954&context=theses

Internet

https://opensiuc.lib.siu.edu/theses/1940
https://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=2954&context=theses

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