Effects of Personalized Travel Destination Visual Image on Travel Motivation
This study examines the personalization of shown travel destination visual images using professional photography upon travel motivations, feelings, and purchase intentions of consumers in the online environment. The research design was experimental and used data from a questionnaire via Qualtrics. A...
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| Format: | Others |
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2013
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| Online Access: | http://hdl.handle.net/1969.1/148216 |