Consumer Perception of Beef, Pork, Lamb, Chicken, and Fish

One of the greatest challenges to developing successful marketing strategies in the food sector is gaining a better understanding of the diversity of consumer needs (Onwezen et al., 2012). It is important to understand consumer perceptions of beef, pork, lamb, chicken, and fish regarding consumption...

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Bibliographic Details
Main Author: Grimshaw, Kaitlyn E
Other Authors: Miller, Rhonda K
Format: Others
Language:en
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/1969.1/151396